SAP
Building Awareness & Influence Among ERP RFP Decision Makers
Opportunity
- Use LinkedIn to influence senior decision makers in the lead up to ERP tender decisions by exposing them to highly relevant compelling content
Solution
- Use LinkedIn to stream relevant curated content across content pillars: Sustainability, Digital Transformation, SAP in China and GBA, Advantages of a Single ERP Software Platform, and Product Footprint Management.
- Confine target audience by geography, company, job function and job seniority.
Results
- LinkedIn campaign resulted in high click-through and engagement rates that surpassed LinkedIn’s benchmark for technology companies in HK.
- The campaign sustained the exposure and engagement of SAP content among decision makers and influencers of the target audience group.
- Paid audience targeting of specific companies and individuals as an effective sales enablement strategy.
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