SAP

Opportunity

• Use LinkedIn to influence senior decision makers in the lead up to ERP tender decisions by exposing them to highly relevant compelling content

Solution

• Use LinkedIn to stream relevant curated content across content pillars: Sustainability, Digital Transformation, SAP in China and GBA, Advantages of a Single ERP Software Platform, and Product Footprint Management. ​
• Confine target audience by geography, company, job function and job seniority. ​

Results

• LinkedIn campaign resulted in high click-through and engagement rates that surpassed LinkedIn’s benchmark for technology companies in HK.
• The campaign sustained the exposure and engagement of SAP content among decision makers and influencers of the target audience group.
• Paid audience targeting of specific companies and individuals as an effective sales enablement strategy.​