There’s a lot of talk about the strategies companies use to create and distribute content, but as a business person, how do you receive it, interact with it and/or block it? What’s your CQ (content quotient) and which group do you belong to? Are you a Curator, a...
What’s the Next Wave for Insurance in Asia? Some day will customers research and buy insurance online without ever speaking with an agent? Or are people needed to sell insurance? What technologies can help insurance companies and agents personalize their policies and...
Note: This post first appeared in ClickZ.com on June 14, 2015. News flash! The Asia-Pacific region does not exist. OK, it does exist geographically, but not in marketing terms. Customer needs, habits, customs and languages are so fragmented across the region that...
On May 11, David Ketchum wrote a piece for Campaign Asia-Pacific entitled “Integrating ad tech: Robocop approach to staying ahead”. Agencies face a choice between creating ad technology or identifying the right solutions for clients, says David Ketchum...
On May 8, 2015, David Ketchum, Current Asia CEO, spoke with eMarketer’s Lisa Barron about the changing role of the consumer in Asia-Pacific and the swift rise of marketing technology. In it he said: “You’ve got hundreds of millions of consumers who are each on a...
(originally published in ClickZAsia) The marketing manager for a global brand headquartered in Asia says, “We need to do a proof of concept. We need to experiment. And it must be successful so we can show management it works so they will provide more...
Current Asia is a group of experts providing data-driven customer strategies in one of the fastest growing parts of the world, serving clients globally with their digital, brand building and media needs.
