CMOs spent 15 per cent less on marketing technology in 2017 than the previous year, according to Gartner’s recently released CMO Spend Survey 2017-2018. Conventional wisdom is that marketing is becoming more and more automated and customer interaction is increasingly...
Most companies seem to go through a recurring and familiar technology cycle… The company has a technology platform that isn’t being used as it was intended and isn’t fulfilling the dream/vision that a previous sales person had sold alongside the software A new...
The rapid automation of many business functions is already beginning to have profound implications for both companies and employees, and is transforming the way people work, their roles, and job security. Just about every industry sector and profession is affected,...
1. What’s the state of B2B marketing in Asia these days? B2B in Asia today has two contradictory dynamics in play. On the one hand, markets are driven by the deal. Whether it’s commodity supplies sourced from low-cost producing countries, or professional services...
Data: where to source it, how to understand it, and how to use it to drive B2B results. That was the starting point for Current Asia’s recent B2B Roundtable in Hong Kong. However, the conversation soon expanded from there to cover content, training and organizational...
Current Asia recently moved to a new office and although it’s not actually our first office, it is an office of “firsts.” And most of those firsts are actually things we don’t have or now can do without, rather than new innovations or equipment. For one thing, we have...
Current Asia is a group of experts providing data-driven customer strategies in one of the fastest growing parts of the world, serving clients globally with their digital, brand building and media needs.
