Consumers are reluctant to change banks but are quick to move to another insurance provider. In both the banking and insurance sectors, the brand leaders struggle for competitive advantage by trying to lure away new customers and retain their existing base. Emotional,...
Here’s what we learned from our intern Georg Schubert. While getting work experience at Current Asia, he shared his thoughts on how understanding how people think and act the way they do is a key part of being a great marketer, based on what he studied at university....
As you head to the end of the financial year, perhaps you have some “use it or lose it” marketing funding left in this year’s budgets. How should you invest it to deliver results and lay a foundation for future activity next year? Based on Current Asia’s experience...
Here are some recent examples of our recent client work: Generation Campaign: Roll-out of a successful international lead generation campaign to APAC markets. Our work included adapting the content for the region, building customer journeys, and identifying media...
Find Prospects Among A Billion Active Monthly Users WeChat for consumer and brand marketing is not new, but now increasingly B2B companies are contacting us to find out how to use make WeChat work for them. The consumerization of B2B marketing and communications is...
In our view, 2018 is about companies getting to grips with the technology and media options that they already have, using them more effectively and efficiently, and adapting their teams and budgets to make the most of the new realities. Catching up with the promise:...
Current Asia is a group of experts providing data-driven customer strategies in one of the fastest growing parts of the world, serving clients globally with their digital, brand building and media needs.
