Is the Dragon Breathing Fire or Is That Just Bad Breath? Unveiling AI’s Impact, Event Evolution, and Marketing Trends As we gear up for the Year of the Dragon, it’s time to join the chorus of voices making predictions for the upcoming year. At Current...
When ChatGPT first came on the scene, Current Asia faced a choice: hide our heads in the sand like content marketing ostriches or reach out and embrace AI. Perhaps not surprisingly we chose option 2, with the view that whatever doesn’t kill you makes you stronger....
The Hong Kong Design Centre (HKDC) has officially appointed Current Asia as its Digital Marketing Partner. This collaboration aims to further establish Hong Kong as an international centre of design excellence in Asia. Current Asia will leverage its expertise in...
Trend 1: Web3: A New Frontier for B2B Marketing? Web3, the latest iteration of the World Wide Web, aims to empower users by shifting control away from companies. Its key features revolve around decentralized data, blockchain-based systems, and the metaverse. This...
Nailing your B2B Marketing Strategy in China Get the functionality of LinkedIn in China – without LinkedIn The absence of LinkedIn in China since October 2021 has presented a significant obstacle for B2B marketers, limiting their ability to effectively target, engage,...
Language Matters! Boost B2B LinkedIn engagement with our big-data driven insights We analysed more than 45,000 LinkedIn posts from B2B companies using a bespoke natural language processing (NLP) model to uncover 6 essential lessons that you can use to improve the...
Current Asia is a group of experts providing data-driven customer strategies in one of the fastest growing parts of the world, serving clients globally with their digital, brand building and media needs.
