NVIDIA

Opportunity

Drive registration and attendance for the Fall 2022 GTC developers conference.

KPI: 200,000 APAC Registrations; 50,000 Attendees

Solution

To drive registrations for the GTC conference, we launched a series of Register campaigns across 16 countries/regions and 15 global channels. Daily optimizations were made to improve performance:

• Shifted budgets to higher performing swimlanes and regions
• Recommended new ad copy
• Leveraged regional media channels
• Tested new industry-specific media outlets
• Nurtured registrants by retargeting them with Attend campaigns with the goal of attending GTC sessions

Results

• Paid media drove 15% of overall registrations, 12% of overall attendees, 38% of overall web traffic, and the majority of keynote views. We exceeded our goals in each bucket
• Cost per Registration from paid media decreased from $33 in Spring to $15 in the Fall (-75%).